MightyMedia; The Art Of Filmmaking!

Lesson on Art of filmmaking...

Today we've been thinking about how we might develop habits of intentionally including pattern in our opening. We took a look at our storyboard and began with our film title. In this frame we would pan up from following Albert down the street and the panning up will lead to the sky, on a nice clear day like so...

We have two ideas, firstly....     

1. The title (letters) would fade in/fade out (smooth)

2.      The title come in from diagonal and meet in the middle- may then disappear or evaporate.

The first idea is very smooth and calming, whereas the second option is slightly less smooth.



MightyMedia; Technological&Digital Convergence!

how the music industry's have changed, using digital and technological comvergence...

 

 

Look at this link; there is infomation of EMI Records...

 

http://cdn.oreillystatic.com/en/assets/1/event/85/Case%20Study_%20Changing%20the%20Culture%20of%20the%20Music%20Industry%20Presentation.pdf

 

 

 

 

 

 

 

 

MightyMedia; Audiences specific to the Music Industry!

Today we will be looking at audiences specific to the Music Industry.
Let's find 5 facts about their behaviour..
There tend to be two types of audiences in the Music Industry;
 Active
&
Passive

Active - An active audience is where an audience can participate in a website.

EXAMPLEYouTube enables an audience to be active because of the ability to upload, share, copy and past the links, comment, like, subscribe etc.

Passive - An passive audience is where the audience observing a media text aren't really involved in the process.

EXAMPLE

When the internet first went live, people weren't able to interact with websites, therefore it being passive, however now, we can interact with the web and edit, and change stuff.

5 points.
1. Audiences can interact, upload, like etc
2. Repetition sells music to audiences, and the constantly listen to the music being marketed to them. Therefore making them active.

3. They use mobile phones and laptops
4. All of these platforms are available to use on different operating systems and software.
5. Audiences are able to listen on the go, any place, anywhere, due to streaming and the installation of Wireless Internet.

3 ways in which the music industry has changed-

1. Bands, when we were starting out, we used to think of it as sort of there were four possible income sources. There’d be touring. And part of touring would be merchandizing. Maybe people would want to buy t-shirts or something, or posters. And then there’d be records and there’d be publishing. And now, those four things exist, but there’s all these other possibilities, too. And all these things are kind of shifting around in terms of importance and possibilities. I think the goal when a band is just starting out now is exactly what it was when we were starting out: grow. Well, do great music, have a career, have a following, build fans, fan base, spreading popularity. So a lot of that’s the same way. There’s just so many more options now.

2. CD'S AND SALES- Among other things, the sale of music over the Internet has affected the sales of CDs. No longer does one have to purchase a whole CD with one hit when you can just buy the one hit at an online music retailer. Music piracy online is quite rampant, which affects artists' and record labels' profits and anyone that has an Internet connection can probably find illegal music downloads all over. Naturally the labels lose more than the artist since they keep the bulk of the money and the artist only sees a small percentage.

3.INTERNET-  Musical performance has gone full circle. In the 19th century and earlier, the only way a musician could earn a living was to perform (and perhaps give private lessons). With the advent of recording media and -- more importantly -- the economical mass production of them, musicians could make money "selling units." In fact, the big money was in selling records, not performing live. Artists and bands went on tour to publicize their records and albums; touring was the cost of doing business. But with the digital revolution, all that has changed. Since anyone with a computer can replicate recorded music with little or no loss of fidelity, it's hard for artists to sell units anymore. Hence, the big money is in live performance. The smartest new artists, the ones with the greatest business sense, don't concern themselves with "illegal file sharing," because they understand the more exposure they get, the more likely their music will go viral and the more tickets they will sell to live events. So, in other words, the recorded music promotes the live concerts, not the other way around, the way it used to be. Musicians must once again perform live to get a payday.

 there will be a 200-300 essay on all of the above to follow^^^.

MightyMedia; Technological&Digital Convergence!

Technological convergence is the tendency for different technological systems to evolve toward performing similar tasks.Convergence can refer to previously separate technologies such as voice (and telephony features), data (and productivity applications), and video that now share resources and interact with each other synergistically.
The rise of digital communication in the late 20th century has made it possible for media organizations (or individuals) to deliver text, audio, and video material over the same wired, wireless, or fiber-optic connections. At the same time, it inspired some media organizations to explore multimedia delivery of information. This digital convergence of news media, in particular, was called "Mediamorphosis" by researcher Roger Fidler



Digital convergence refers to the convergence of four industries into one conglomerate, ITTCE (Information Technologies, Telecommunication, Consumer Electronics, and Entertainment).
This provides new, innovative solutions to consumers and business users. Based on digital technologies and digitized content it encompasses converged devices (such as smartphones, laptops, internet enabled entertainment devices and set top boxes), converged applications (e.g. music download on PC and handheld) and converged networks (IP networks). Examples of this shifting trend are: Microsoft's Xbox (From IT to Entertainment), Apple's iPhone (From IT to Telecomm), and Sony's Vaio (From Consumer Electronics to IT).

MightyMedia; Semiotic analysis of film production logos/idents-

 

TAKE TWO PRODUCTIONS-

Take Two Productions - Their logo is VERY simplistic - It has the two T's (Take Two)  But by using semiotics, if we were first looking at this logo, if we had never seen it before, we would know it would be something to do with film or video because of the video film running along the central line of the logo.

WARNER BROTHERS-

The logo for warner brothers is very simple in the way its animted because it's a simple fade in effect. there arent any moving parts in the logo itself. it's a shield shape with the letters W, and B inside the shape. fairly simple but simple logo's are often better because they're easier to remember and more eye catching. complicated logo's are often forgotten.

The music connotates a certain nostalgia for Hollywood’s golden age (further enhanced by the gold of the logo itself) and Warner Bros tradition, yet the design itself implies the embracing of modern technology.

MightyMedia; MY BADD!!

I have only just seen that my last post of Mr Wroe's homework pictures didnt post; so I will do them again later with my camera and the iPhone didnt work as well as I would have hoped! :/

 

Sorry :')

MightyMedia; Mr Wroe Homework Pics!

Here are the photos of my homework; enjoy!

MightyMedia; Mr Wroe Homework.

SOCIAL CLASS- 

This is the video clip that I got off youtube;

http://www.youtube.com/watch?v=RsFgUnqkPxA

 

In this extract of Cranford, it opens with a young boy. We can immediately see that this boy is of lower class. This is because of his dress code, he is wearing black cut off ragged trousers with holes in, a cap and a brown shirt. Everything about his appearance is messy, especially the fact that he has mud all over his legs and he has no shoes on. The ‘mise on scene’ of this scene is the fact that we see all this, we see his Victorian style clothes but there are many more factors. For example from the fact he is walking in a woods tells us that his family don’t have to money to live in the city, they must live in a rural place.

Also in this extract of Cranford close up’s are used quite frequently. For example there is a close up of the young boy when he sees his father and if given a gift. These close ups are used to show the emotions on the characters faces, for example the boys face when he sees ‘dadda’ is delighted, he has a massive grin on his face. This is telling the audience that the boy is pleased to see his father without him having to say it himself.

 

Long shots have been used in this extract, for example at the beginning of the clip there is a young boy walking through the woods carrying something. This shot is used so that the audience can see the setting and realize that it’s only this boy in the woods and he isn’t being chased. Medium shots are also used, for example when the Dad is talking to the boy about the new baby and the son’s new boots. This medium shot is used so that the audience can see the character close enough to establish what type of mood the father is in. For example he starts of normal and contempt but when the boy talks about learning he says “don’t you do dallying around with that! Learning isn’t for everyone, we do alright without! Go and do the rabbit traps!” so the close up shows his mood changing without the need of hearing his lines. Over the shoulder shots are used, when the man of the posh house is speaking to the young boy, giving him jobs to do. We see the man over the left shoulder of the boy. This is used so that you can see that the boy is listening to what the man is saying.

 

Another shot used frequently in this scene is shot reverse shot, flicking between the two characters that are speaking, following the dialog. Shot reverse shot is a staple of editing in dialogue sequences. It utilizes the 180 degree rule, the eye line match, and rule of change among others. First things first, a definition of what shot/reverse shot is: the characters are shown facing in opposite directions; the viewer assumes that they are looking at each other. Shot reverse shot is a feature of the "classical" Hollywood style of continuity editing, which deemphasizes transitions between shots such that the spectator perceives one continuous action that develops linearly, chronologically, and logically. It is an example of an eye line match.

 

Throughout this extract of Cranford, there is a dialogue between the characters. This dialogue helps the audience to understand what is going on in the scenes. The dialog in the extract where we met the man of the house is that is straight away obvious that the man is in charge and also by what he is saying and his tone of voice you can tell that the man is telling the boy off. This helps to emphasize the fact that the boy must have done something wrong to get told off. This changes when they enter the office, the boy starts to feel faint and the man’s tone lowers and gets softer, showing sympathy. The changing of different levels of score allows the audience to realize that something might happen, it creates more tension for the audience as they watch.

 

Sounds are used often in this extract, for example the loud noise of the opening and closing of the office door and also the slamming down of the cane/stick on the writing desk. Also soundtrack, at the beginning the music is very periodic, and also birds are chirping as the boy travels through the woods, this makes the audience feel how eerie the scene may be. Also the music is fast paced, matching the way the boy is walking.

 

Another moment in the extract is when the boy is say in the office feeling giddy, and he starts to lick the palms of his hands to gain salt. The man then goes behind the boy and gets him bread and water. We know this because the boy is sat on the right of the screen in focus and you can see the man’s hands pouring water and braking off bread. Even though this image is unfocused and remained unfocused, we are still able to see what the man is doing. This technique is called fixed focus.

 

In Cranford I have realised that there was a small grubby family at the beginning of the TV drama that we see. Their house (which was a very small shack) denotes their social class as a working class. The boy became similar to a servant in a house which looked like a mansion; the owners of the house we see are wealthy and come from an upper class.

When the boy receives a grubby pair of second hand boots for his 10^th birthday he is very happy and excited by them, which denoted his social class. From a long shot of the camera we saw another servant who was washing/hanging clothes up on the hangers. When the two working classes were talking the cat jumped up on the table and started drinking the butter milk which they had poured on to the lace to keep it white as possible.

When we see the women inside the carriage we see the sound changes into prestigious music which shows that they are of a high class. The camera angles are full body or medium shots to show the clothes that the women were wearing, expensive outfits, very Victorian. This lighting was very light, when we see the ‘rich community’ compared the damp dark shack of the village family.

The dialogue of Cranford is quite articulate in a very knowledgeable tone. A very long shot is used to show us their social class and their costumes- dressed very upper class. Their sense of costume was a long brown Jacket with smart hats to suggest they were upper class and the camera angles suggesting they were the important characters of the shot. (man&woman)

 

 

 

 

 

 

 

 

 

MightyMedia; Editing.

Editing- KEY TERMS!

 

Here is a useful link I found on youtube;-

 

 

http://www.youtube.com/watch?v=RnCKnmgrOjM

MightyMedia; Ms Bird Homework.

The Rocky Horror Picture Show,

The Rocky Horror Picture Show is the 1975 film adaptation of the British rock musical stageplay, The Rocky Horror Show, written by Richard O'Brien. The film is a parody of B-movie, science fiction and horror films of the late 1940s through early 1970s. Director Jim Sharman collaborated on the screenplay with O'Brien, who wrote both the book and lyrics for the stage. The film introduces Tim Curry and features Susan Sarandon and Barry Bostwick along with cast members from the original Kings Road production presented at the Royal Court Theatre, London, in 1973.

Here is the 9 frame grid of the film's title sequence:

 

 

This sequence is four minutes thirty eight seconds log- (4:38)

The opening sequence to The Rocky Horror Picture Show is dark with red writing; this foreshadows the red lips later on in the same sequence.

You can find the opening of this on Youtube (www.youtube.com) also its posted on my blog (http://1mightymedia.blogspot.co.uk/).

 

 

Whilst watching the video I created a timeline to note down what titles appear, e.g. Cast, Director, Producer, (etc) and in what order they appear. I also added the times they appear, e.g. how long there is between each title scene. This task allowed to me to understand title sequences and how much work actually goes into making a short clip. For example I sat and wrote my timeline plan&timeline is just short of 1:30 minutes, and the actual opening is only 4:38 seconds long. Here is a photo of my timeline I created:

 

 

 

 

 

 

 

And thats all, all the homework for Ms Bird, on the blog.

The next piece will be done next week.

 

 

MightyMedia;The Rocky Horror Picture Show/ Science Fiction-Double Feature.. OPENING.

 

 

I have created a 'timeline' as such about these opening credits, but i thought that having the video may actually ease the aid of others learning.

So this was set to do by my teacher Mrs Bird, as homework.

I will postr the picture of my line later on!

MightyMedia;Logo!

Hey Guys!

Check out my new logo, designed by MediaMeans2012 - Let us know what you think!

MightyMedia; Prelim Task.

PRELIM!

This is our Prelim task; let me know what you think! hope you like it!

MightyMedia;Prelim Task-

 

180 DEGREE RULE-

In filmmaking, the 180-degree rule is a basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters and by keeping the camera on one side of this axis for every shot in the scene, the first character will always be frame right of the second character, who is then always frame left of the first. If the camera passes over the axis, it is called crossing the line or jumping the line.

 

 

Match on Action-

Matching on action refers to film editing and video editing techniques where the editor cuts from one shot to another view that matches the first shot's action. Although the two shots may have actually been shot hours apart from each other, cutting on action gives the impression of continuous time when watching the edited film. By having a subject begin an action in one shot and carry it through to completion in the next, the editor creates a visual bridge, which distracts the viewer from noticing the cut or noticing any slight continuity error between the two shots.

A variant of cutting on action is a cut in which the subject exits the frame in the first shot and then enters the frame in the subsequent shot. The entrance in the second shot must match the screen direction and motive rhythm of the exit in the first shot.

Shot reverse Shot-

Shot reverse shot (or shot/countershot) is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character. Since the characters are shown facing in opposite directions, the viewer assumes that they are looking at each other. Or a shot that views the action from the opposite side of the previous shot, as during a conversation between two actors, giving the effect of looking from one actor to the other.

Thats all folks!!!

MightyMedia; Camera shots&angles-

Camera Shots&Angles...

Camera Shot: That part of the subject matter that is viewed and photographed by the camera. Here are 5 different types of camera shots;

Here is a link that I have found and it will tell you about some of the camera angles;

here you gooo!

http://www.youtube.com/watch?v=dhbZRc2tntg

MightyMedia; Homework- Screen Shots; Eastenders!

Still Shots- EASTENDERS!

So, for my homework I watched Episode that was on tv on the 18/9/12! This episode was mostly based around Billy because he desperately tries to keep the cleaning business going. Also things hot up when Jack finally gets Sharon to agree to go on a date with him.

DUN DUN DUNNN! ;)

 anyway... here are the screen shots!

Persons View;

As if the person was right there watching.

Medium Shot;

You can see from the characters hips (the one in the red rectangle) 

Low Shot;

The camera in this shot is slightly lower the the ladies head, gving us the effect we are looking up.

High Angle;

This scene is at a raised angle (at the top of the stairs watching down)

Close up;

This scene is where Billy is thinking deeply so the by having the camera zoom in, shows uas his facial expressions clearer.

Full Body;

This is where the two characters are walking towards us, so by using the full body shot it shows us that they are walking, clearer than if it was a close up.

Extreme Long/Birds Eye;

This is the opening credits, long shot of The River Thames.

Thats a REALLY breif run through of some of the shots used on Eastenders!

So,

THATS ALL FOLKS!!

MightyMedia_12; Anchorage!

  Anchorage...

Anchorage is basically used in media to attach meaning to something through either the matching of words to images or the juxtaposition of two images which construct a meaning.

For example in advertising, an image alone is polysemic- open to a range of interpretations. To clarify what the image means and so to make the image relevant to the purpose of the advert, text can be added. Thus the image serves as the 'hook' while the text anchors meaning. This can be said also for photographs attached to newspaper articles. The same photograph takes on different connotations with different accompanying texts.

For example...

This rose, could be used from anything like a dating agency to a funeral home! it also could mean love or death. Here is the picture of the rose; incase you think I mean Rose from titanic ;)

<this rose.. not this Rose>

THATS ALL FOLKS!!!

MightyMedia_12; Camera Shots!

Camera Shots&Angles...

Camera Shot: That part of the subject matter that is viewed and photographed by the camera. Here are 5 different types of camera shots;

Extreme long shot-

This can be taken from as much as a quarter of a mile away, and is generally used as a scene-setting, establishing shot. It normally shows an EXTERIOR, eg the outside of a building, or a landscape, and is often used to show scenes of thrilling action eg in a war film or disaster movie. There will be very little detail visible in the shot, it's meant to give a general impression rather than specific information.

The extreme long shot on the left is taken from a distance, but denotes a precise location - it might even connote all of the entertainment industry if used as the opening shot in a news story.

 Long Shot

This is the most difficult to categorise precisely, but is generally one which shows the image as approximately "life" size ie corresponding to the real distance between the audience and the screen in a cinema (the figure of a man would appear as six feet tall). This category includes the FULL SHOT showing the entire human body, with the head near the top of the frame and the feet near the bottom. While the focus is on characters, plenty of background detail still emerges: we can tell the coffins on the right are in a Western-style setting, for instance.

 Medium Shot

Contains a figure from the knees/waist up and is normally used for dialogue scenes, or to show some detail of action. Variations on this include the TWO SHOT (containing two figures from the waist up) and the THREE SHOT (contains 3 figures...). NB. Any more than three figures and the shot tends to become a long shot. Background detail is minimal, probably because location has been established earlier in the scene - the audience already know where they are and now want to focus on dialogue and character interation. Another variation in this category is the OVER-THE-SHOULDER-SHOT, which positions the camera behind one figure, revealing the other figure, and part of the first figure's back, head and shoulder.



Close-Up

This shows very little background, and concentrates on either a face, or a specific detail of mise en scène. Everything else is just a blur in the background. This shot magnifies the object (think of how big it looks on a cinema screen) and shows the importance of things, be it words written on paper, or the expression on someone's face. The close-up takes us into the mind of a character. In reality, we only let people that we really trust get THAT close to our face - mothers, children and lovers, usually - so a close up of a face is a very intimate shot. A film-maker may use this to make us feel extra comfortable or extremely uncomfortable about a character, and usually uses a zoom lens in order to get the required framing.

 

Extreme Close-Up

As its name suggests, an extreme version of the close up, generally magnifying beyond what the human eye would experience in reality. An extreme close-up of a face, for instance, would show only the mouth or eyes, with no background detail whatsoever. This is a very artificial shot, and can be used for dramatic effect. The tight focus required means that extra care must be taken when setting up and lighting the shot - the slightest camera shake or error in focal length is very noticeable.

Birds Eye View

Pretty much what it says on the tin!

High Angle

Not so extreme as a bird's eye view. The camera is elevated above the action using a crane to give a general overview. High angles make the object photographed seem smaller, and less significant (or scary). The object or character often gets swallowed up by their setting - they become part of a wider picture.

Eye Level

A fairly neutral shot; the camera is positioned as though it is a human actually observing a scene, so that eg actors' heads are on a level with the focus. The camera will be placed approximately five to six feet from the ground.

Low Angle

These increase height (useful for short actors like Tom Cruise or James McAvoy) and give a sense of speeded motion. Low angles help give a sense of confusion to a viewer, of powerlessness within the action of a scene. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the disorientation of the viewer. The added height of the object may make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen.

Oblique/Canted Angle

Sometimes the camera is tilted (ie is not placed horizontal to floor level), to suggest imbalance, transition and instability (very popular in horror movies). This technique is used to suggest POINT-OF-View shots (ie when the camera becomes the 'eyes' of one particular character,seeing what they see — a hand held camera is often used for this.

&THATS ALL FOLKS! ...