Today we will be looking at audiences specific to the Music Industry.
Let's find 5 facts about their behaviour..
There tend to be two types of audiences in the Music Industry;
Active
&
Passive
Active - An active audience is where an audience can participate in a website.
EXAMPLEYouTube enables an audience to be active because of the ability to upload, share, copy and past the links, comment, like, subscribe etc.
Passive - An passive audience is where the audience observing a media text aren't really involved in the process.
EXAMPLE
When the internet first went live, people weren't able to interact with websites, therefore it being passive, however now, we can interact with the web and edit, and change stuff.
5 points.
1. Audiences can interact, upload, like etc
2. Repetition sells music to audiences, and the constantly listen to the music being marketed to them. Therefore making them active.
3. They use mobile phones and laptops
4. All of these platforms are available to use on different operating systems and software.
5. Audiences are able to listen on the go, any place, anywhere, due to streaming and the installation of Wireless Internet.
3 ways in which the music industry has changed-
Bands, when we were starting out, we used to think of it as sort of there were four possible income sources. There’d be touring. And part of touring would be merchandizing. Maybe people would want to buy t-shirts or something, or posters. And then there’d be records and there’d be publishing. And now, those four things exist, but there’s all these other possibilities, too. And all these things are kind of shifting around in terms of importance and possibilities. I think the goal when a band is just starting out now is exactly what it was when we were starting out: grow. Well, do great music, have a career, have a following, build fans, fan base, spreading popularity. So a lot of that’s the same way. There’s just so many more options now.
2. CD'S AND SALES- Among other things, the sale of music over the Internet has affected the sales of CDs. No longer does one have to purchase a whole CD with one hit when you can just buy the one hit at an online music retailer. Music piracy online is quite rampant, which affects artists' and record labels' profits and anyone that has an Internet connection can probably find illegal music downloads all over. Naturally the labels lose more than the artist since they keep the bulk of the money and the artist only sees a small percentage.
3.INTERNET- Musical performance has gone full circle. In the 19th century and earlier, the only way a musician could earn a living was to perform (and perhaps give private lessons). With the advent of recording media and -- more importantly -- the economical mass production of them, musicians could make money "selling units." In fact, the big money was in selling records, not performing live. Artists and bands went on tour to publicize their records and albums; touring was the cost of doing business. But with the digital revolution, all that has changed. Since anyone with a computer can replicate recorded music with little or no loss of fidelity, it's hard for artists to sell units anymore. Hence, the big money is in live performance. The smartest new artists, the ones with the greatest business sense, don't concern themselves with "illegal file sharing," because they understand the more exposure they get, the more likely their music will go viral and the more tickets they will sell to live events. So, in other words, the recorded music promotes the live concerts, not the other way around, the way it used to be. Musicians must once again perform live to get a payday.
there will be a 200-300 essay on all of the above to follow^^^.
